Justin Anthony

A self-described serial entrepreneur and founder of True Story Brands, hospitality group encompassing 10 Degrees South, Cape Dutch, Biltong Bar and newly concepted Yebo Beach Haus, Justin Anthony has reached his calling in the hospitality industry through some of Atlanta’s most popular and exotic restaurant concepts. A recipient of Atlanta Business Chronicle’s prestigious “40 Under 40” award and featured in Restaurant Hospitality’s “25 Coolest Multi-Concept Restaurant Groups,” Anthony’s unlikely path toward the restaurant business proves his true talent and passion in creating culturally unique dining experiences, and introducing Atlanta to South African cuisine and culture.

Since opening 10 Degrees South in 1998 alongside his parents, Derek and Diane – the first South African restaurant in America – Anthony has pursued various opportunities in the world of food and wine. Expanding his collection of restaurants from two to four within four months, Anthony debuted wine-country inspired, modern South African steakhouse, Cape Dutch, in the fall of 2015, and opened counter-service Biltong Bar in celebrated Ponce City Market in the early weeks of 2016. Immediately following, Anthony announced the introduction of trendy, Hamptons-meets-California-inspired destination Yebo Beach Haus to Buckhead in spring 2016. Most recently, Anthony and the Yebo Beach Haus team introduced its inaugural in-house, seasonal transformation to Yebo Ski Haus, the premier pop-up of its kind in the city – a special transition for the winter months. His restaurant endeavors, in addition to the 2010 release of premier Napa Valley wine The King of Clubs with developing partners Christopher King and winemaker Robert Mondavi, Jr., position him as not only an entrepreneur, but as the ultimate expert in South African food and wine in Atlanta as well as in the United States.

Anthony was born and raised in South Africa, attending the University of South Africa as well as earning a diploma from the London Business School prior to relocating to the United States at age 23. A natural-born soccer star, he hoped to pursue a soccer career after playing professionally across the globe, however was forced into early retirement with a knee injury, thus following a future in a different passion – the restaurant business. Ever since, Atlanta has been exposed to authentic South African experiences, unlike any other city in the U.S.

Anthony and his wife Kelly, the renowned interior designer behind Wolf Design Group and the high-end, curated consignment boutique Swoox, currently reside in Atlanta. Having lived all over the world, he is proud to call this vibrant city his home, bringing his South African culture, creativity and impressive talent along with him.

Owner & Restaurateur

True Story Brands
Atlanta, Georgia

truestorybrands.com